Permanent hair straightening

The original, thermal straightening system that restructures the hair's internal bonds to give permanently straight, smooth and shiny results. The special straightening process utilises collagen, silk proteins and keratin.

YUKO Hair Straightening was created in Japan in 1996 by Yuko Yamashita, as a hair stylist herself, she understands the most common concern was unruly hair that had to be restyled every morning and would get frizzy and uncontrollable at the slightest hint of rain. Yuko wanted her customers to have beautiful, healthy hair without having to spend hours getting it that way, so she approached Phiten: a Japanese sports, health and beauty company. She worked hand in hand with Phiten to create YUKO Hair Straightening, which has been taking the world by storm for over 16 years.